Saturday, April 11, 2009

Sloganeering for voters

Aamir sache ko chune, achche ko chune, bacche ko na chune campaign"It is not only important to vote but informed voting is equally important." "Sache ko chune, Achche ko chune"(Vote for truthful people, Vote for good people). Jaago Re (Wake up)!

These are some of the slogans one gets to her from various interest groups trying to persuade people to come out and vote in the elections. They seem to believe that increasing the voting percentage increases the chance of good governance! Nowadays these groups compete vigourously with political parties for mind share of voters. However, it is doubtful how effective these slogans really are. A good marketing campaign can only do so much. You also need a good product. And that's something these groups have no control on.

For the young yuppie crowd, there are no candidates, really speaking, who can communicate to them. Since there is an averaging out of everything in this country, keeping in mind the vast differences across various socio-economic segments, caste and communities of people, it is really difficult to find candidates who can straddle all the segments effectively. It is difficult to even reconcile the needs of various groups.

Parties nominate candidates
who can garner votes from those communities which have the larger numbers and therefore form the dominant group of voters in a constituency. All the others are just bonus voters; the group which these "come out and vote" slogans usually target. In fact their voting or not voting doesn't really make a difference unless they are part of the dominant group of voters. That is why it is said that "democracy is rule of the brute majority."

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